08/24/02
We are having the busiest
September ever in Life Saver history. A combination of some warmer fall
weather, increased pool safety awareness, increased pool fence knowledge
by the public, and strong late-season marketing has led to an
unprecedented extension of the season. Let's keep it up and see how far
we can go.
We now have the
cutest Life Saver bear magnets, perfect for any fridge. Leave one of
these at every estimate and be sure to have a lasting impression.

Each Life Saver Bear
Magnet is only $3.95. Order them in the Misc. box on the pool fence
Order Form in the Dealer Center or select them as the last part on the
list in the Parts Order Form.
Coming Soon:
Two new styles of Life Saver Shirts.
Thanks for reading!
And Remember:
Creative fridge magnets are one of the most effective marketing tools
ever. Everyone loves a free gift and no one throws away a magnet. Your
magnet could be seen a few hundred times a year and be the conversation
starter for your customers to refer you. Name recognition and awareness
are both increased.
10/23/01
Don't forget that we are closed on Fridays
until February.
10/04/01
What a great year for pool
fence. New pro-barrier laws being passed for residential swimming pools,
acceptance of removable pool fence by the Southern Building Codes,
increased public awareness nationally, public figures speaking out for
necessity of pool fence, we couldn't ask for more!
For most veteran dealers, this year has
been one of the best yet for sales and profits. Our overall growth was
steady for the year with a 22% increase in volume. We had a
"push" on in 2000 for an increase in new market areas. As a
result, a number of new dealers joined the Life Saver family this year.
We are happy to say that a few have already achieved marked success for
their first season's efforts and are looking forward to the next season
without any doubt for success.
We had a few system changes this year,
like email invoicing and how your orders are processed. The increased
use of the online ordering system has decreased the number of errors in
ordering and shipping to as near perfection as I think we will
see.
Internally, production flow changed,
responsible lead personnel changed, and lead times for delivery never
exceeded 6 working days (versus 10 days in 2000). Quality was up and
shipping errors went down to almost none. All of this combined has
helped cut our operating costs. What does this mean to you? For one, it
means that even with the increased cost of raw materials, insurance, and
labor - the current price schedules will remain in force for another
year and hopefully beyond. It also means that you can get the product in
time to satisfy your customer requirements. Your scheduling is easier
and predictable, giving you better control over your own time and
expenses. Most of all, it means you get the very best product we can
produce consistently from order to order. The kind of quality you and
your customers have come to expect from us.
07/05/01
Quad-Stitch Border has become
the new standard on all models of fence. All production machines have
been upgraded to provide this new improvement. Triple-Stitch will no
longer be available effective this date. Please be sure to incorporate
this new product enhancement into your sales presentation. Crush the
competition and their puny 2 stitch systems. We have invested thousands
to upgrade all the machines and will incur 12k a year in increased
thread cost, so do be sure to include this superior feature in your
sales presentation. What is the name of that thread we use now?
Aqualon Marine Gold - for UV and exterior applications, it doesn't get
much better than this stuff.
02/0
8/01
There is a new invoice
delivery system! All invoices will now be sent out by e-mail.
If you don't already have it, you'll need Adobe
Acrobat Reader to view your invoices. You can download it at http://www.adobe.com/products/acrobat/readstep2.html.
No more fishing through stacks on paper and
envelopes. No more dealing with the post office. No more waiting on an
invoice. Easier record keeping. The benefits are many.
If you need help downloading anything, just give
me a call.
11/16/00
The Discussion Center's gone. The Advanced
Ordering form is here! It's for standard sections only and is much
quicker for more seasoned distributors with a firm knowledge of the model
system. It's also far easier for ordering multiple models at once. Just
replace "How many?" with your number of sections, choose your
model from the drop-down list, and you're done. If you guys prefer it to
this form, I'll put it on the home page and give the standard form its own
page. Let me know.
March 15, 2000
Dear Distributors:
With the New Year already under way, many of you
have already jumped off to a
great start. As with previous years, many of the quick starters followed
the same plan. By doing early direct
mailings and local shows they were able to
generate immediate sales and leads.
We have taken care of our end by making sure that
there are plenty of displays
to go around for everyone. Again, my hat’s off to all of you that
are participating in these shows. A problem
arose last year with the way the displays
were treated. Several of the original displays had to be thrown out
because of their condition. At a cost of
$2000.00 per display, this is no small
expense. A great deal of care has been taken to make sure that we are
providing a trade show quality display. A
new usage plan for the displays will
be in effect immediately. A small fee of $100.00 will be charged for
the large stand up display and a $50.00 fee
will be charged for the table top
displays. Along with the usage fees the shipping charges will also
become the responsibility of the Dealer. If
you choose not to pay the small premium
to insure the packages then all expenses should the package become
lost or damaged will be yours. The
stand-alone must be insured up to $4000.00.
Please insure the displays. The displays are being booked up quickly
so call us if you have a show date. Also let us know which display
will be needed.
We have made many efforts in the past year to
upgrade the quality of our fencing.
The new powder coating facility has improved the appearance and durability
of our poles and moldings drastically. Our efforts have resulted in
keeping your fence costs down for another year. With orders flying in at
a rapid pace, please make sure that you
check our lead times on the Internet regularly.
We will work hard to maintain lead times of less than a week.
Have a great and healthy 2000.
Sincerely,
Ivar
We've moved
to 1085 SW 15th Avenue, Delray Beach, FL 33444, Units 3 and 4. It's been
rough, but we're on track. For those of you in other states, a graphical
representation has been provided at the top of this paragraph. Pretty
cool, huh? (You can even see the back of Robert's motorcycle, a sleek
Honda Shadow, sitting in front of the van. Vroom!)